Random duplication between vehicles across media types produces the conclusion that multi-media campaigns are excellent for frequency but inadequate when there is a high reach requirement.

Question

Quizplus · Accepted Answer

Random duplication between vehicles across media types does not inherently lead to the conclusion that multi-media campaigns are inadequate for high reach. Multi-media campaigns can be designed to both increase frequency and extend reach by targeting different audience segments across various platforms.

Random Duplication Between Vehicles Across Media Types Produces the Conclusion