When estimating the leverage of relevant subgroups when determining target audience potential, the manager must calculate the size of the subgroup, add the dollar value of the expected per capita increased sales, and deduct the cost of the campaign.

Question

Quizplus · Accepted Answer

Estimating the leverage of relevant subgroups involves understanding the size of the subgroup and the potential increase in sales or engagement, but it does not typically involve adding the dollar value of expected per capita increased sales directly to the size of the subgroup and then deducting the cost of the campaign. Instead, it involves a more nuanced analysis of potential return on investment, market penetration, and cost-effectiveness of reaching these subgroups.

When Estimating the Leverage of Relevant Subgroups When Determining Target