Which of the following is most useful in comparing media efficiency across different forms of media?
A) cost per click
B) gross ratings points
C) impressions
D) cost per thousand
E) conversion rate

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is the most useful metric for comparing media efficiency across different forms of media because it measures the cost of reaching 1,000 people with a particular message or advertisement. This allows for an apples-to-apples comparison of the effectiveness of different media channels in terms of reach and cost. Cost per click (CPC), impressions, and conversion rate are useful metrics within specific media channels but do not provide a standardized way of comparing efficiency across different forms of media. Gross ratings points (GRP) is a metric commonly used in television advertising to measure audience reach but is not as applicable to other media channels.

Which of the Following Is Most Useful in Comparing Media