Calof and Wright (2008) stated that the objective of any competitive intelligence system is
A) to help organizations sustain and develop distinct competitive advantages by using the organization and its networks to develop actionable insights about the various components of the business environment.
B) to spy on other competitors in the market.
C) to collect data about consumers.
D) to collect some government statistics about the market.

Question

Quizplus · Accepted Answer

Calof and Wright (2008) state that the objective of any competitive intelligence system is to help organizations sustain and develop distinct competitive advantages by using the organization and its networks to develop actionable insights about the various components of the business environment. This goes beyond simply spying on competitors or collecting data about consumers, and includes a comprehensive understanding of the market and business environment in order to develop effective strategies. Collecting government statistics may be a part of this process, but it is not the sole objective. Calof and Wright (2008) stated that the objective of any competitive intelligence system is to help organizations sustain and develop distinct competitive advantages by using the organization and its networks to develop actionable insights about the various components of the business environment.

Calof and Wright (2008) Stated That the Objective of Any