When the addition of a new brand does not increase the overall sales but shifts them among a broader range of brands, this is known as___________
A) consolidation.
B) confederation.
C) cannibalization.
D) configuration.

Question

Quizplus · Accepted Answer

When the introduction of a new brand fails to increase sales but instead shifts sales within the existing range of brands, this phenomenon is called cannibalization.

When the Addition of a New Brand Does Not Increase