One of the issues which need to be considered in the context of financial measures and marketing strategy is
A) profits and long-term profitability.
B) assets and cash flows.
C) businesses who owe money.
D) shareholder liabilities.

Question

Quizplus · Accepted Answer

Financial measures and marketing strategy should always consider not just the short-term profits but also the long-term profitability of the business. This ensures that decisions made in the present do not compromise the future success of the company. One of the issues which need to be considered in the context of financial measures and marketing strategy is profits and long-term profitability.

One of the Issues Which Need to Be Considered in the Context