A new product that has potential for success is called a _____ under the BCG Growth-Share Matrix
A) Star
B) Cash cow
C) Dog
D) Question Mark

Question

Quizplus · Accepted Answer

A Question Mark, also known as a "problem child," is a product that has potential for success but is still in the early stages of development and may require significant investment to grow. As such, it is considered a risky investment but has the potential for a high payoff.

A New Product That Has Potential for Success Is Called