Which of the following statements is a difference between paid media and earned media?
A)Paid media is based on the traditional advertising model, whereas earned media is based on a publicity or public relations model.
B)Paid media gets people to talk about the brand, whereas earned media requires a brand to purchase media space.
C)Paid media uses media coverage through word of mouth, whereas earned media uses display advertising on websites for promotion.
D)Paid media is created when people talk and share content on social media, whereas earned media includes radio or newspaper advertising.

Question

Quizplus · Accepted Answer

Paid media is a marketing strategy that involves paying to promote content, products, or services through various channels such as display ads, search engine marketing, social media advertising, etc. It is based on the traditional advertising model where a brand pays money to media outlets to showcase their brand. On the other hand, earned media is based on the publicity or public relations model, which is a strategy that involves leveraging media exposure and third-party endorsements to earn publicity and brand mentions. Earned media is free and generated through media coverage, social sharing, viral campaigns, word-of-mouth, etc.

Which of the Following Statements Is a Difference Between Paid