Critics of Ansoff's matrix mention that the matrix does not:
A)provide firms with different marketing strategies.
B)reflect the reality of how businesses grow.
C)match products with various types of markets.
D)outline clear-cut sectors outlined for businesses.

Question

Quizplus · Accepted Answer

Critics argue that the Ansoff matrix oversimplifies the complex process of business growth and does not accurately reflect how businesses actually grow. The matrix also does not consider external factors such as competition, changes in technology, and shifts in consumer behavior, which can heavily impact a company's growth strategies.

Critics of Ansoff's Matrix Mention That the Matrix Does Not