Which of the following statements is true of market-oriented firms?
A)They offer their customers everything they want.
B)They produce goods and services for everybody.
C)They use minimal promotion for high-quality products.
D)They create the benefits their customers seek.

Question

Quizplus · Accepted Answer

Market-oriented firms prioritize creating the benefits that their customers seek. This means that they focus on understanding and meeting the needs and wants of their target market through their products, services, and marketing efforts. The other options are not necessarily true of market-oriented firms. Offering everything a customer wants may not be feasible or profitable, and producing goods for everyone may not align with the firm's target market. Using minimal promotion for high-quality products may result in lower awareness and sales.

Which of the Following Statements Is True of Market-Oriented Firms