Which of the following statements is true of market-oriented firms?
A)They focus on their internal capabilities rather than on the desires and needs of the customers.
B)They believe that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
C)They assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product.
D)They claim that people must give up something in order to receive something else they would rather have.

Question

Quizplus · Accepted Answer

Market-oriented firms prioritize understanding and meeting the needs and desires of their customers, rather than relying on aggressive sales techniques or focusing solely on their own internal capabilities. They understand that a sale depends on the customer's decision to purchase a product, not on the actions of a sales force. Option A is incorrect because it suggests that market-oriented firms do not focus on customer needs. Option B is incorrect because it implies that high sales always lead to high profits, which is not true in all cases. Option D is unrelated to the characteristics of market-oriented firms.

Which of the Following Statements Is True of Market-Oriented Firms