Plot placement is a response to
A) the TiVo effect.
B) consumer reports.
C) age compression.
D) self-regulatory guidelines.

Question

Quizplus · Accepted Answer

Plot placement, also known as product placement, is a response to the TiVo effect which allows viewers to skip over traditional commercials. Companies have turned to placing their products within the plot of TV shows or movies as a way to reach consumers.

Plot Placement Is a Response to