Which of the following is not a problem associated with psychological appeals?
A) Products seldom deliver.
B) Stir emotions and manipulate consumers.
C) Less memorable than functions or features.
D) Take advantage of vulnerability.

Question

Quizplus · Accepted Answer

This statement is actually a criticism of psychological appeals, but it is not a problem associated with them. Less memorability is a disadvantage, but it is not as serious as the other issues listed, such as manipulation or taking advantage of vulnerability.

Which of the Following Is Not a Problem Associated with Psychological