Some of the public and ethical issues in direct marketing include irritation,unfairness,deception and fraud,and ________.
A) invasion of privacy
B) smoothness of the commercials
C) phone calls at the dinner hour
D) prying on the less sophisticated
E) downright illegal activities

Question

Quizplus · Accepted Answer

Invasion of privacy is a major public and ethical issue in direct marketing, as it often involves obtaining personal information without consent and using it for marketing purposes. This can make individuals feel uncomfortable and violated, leading to potential legal issues for companies that engage in this practice.

Some of the Public and Ethical Issues in Direct Marketing