An important guideline to be followed in conducting an e-mail campaign is to ________.
A) personalize the e-mail with the subscriber's first and last name
B) make the consumer the same offering as in your direct-mail campaign
C) make it difficult for the consumer to "unsubscribe" from your list
D) update your e-mail lists once or twice a year
E) offer something the customer could not get via direct mail

Question

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The Answer of An important guideline to be followed in conducting an e-mail campaign is to ________.
A) personalize the e-mail with the subscriber's first and last name
B) make the consumer the same offering as in your direct-mail campaign
C) make it difficult for the consumer to "unsubscribe" from your list
D) update your e-mail lists once or twice a year
E) offer something the customer could not get via direct mail

An Important Guideline to Be Followed in Conducting an E-Mail