When calculating the cost per thousand persons reached by a vehicle,marketers need to adjust the measure for audience quality and audience-attention probability.

Question

Quizplus · Accepted Answer

Audience quality and attention probability can affect the effectiveness and impact of advertising campaigns, so marketers need to adjust the cost per thousand (CPM) measure to account for these factors to make informed decisions.

When Calculating the Cost Per Thousand Persons Reached by a Vehicle,marketers