The key to effectively using perceived-value pricing is always to deliver the same or equal value as your competitors.

Question

Quizplus · Accepted Answer

Perceived-value pricing involves setting prices based on the customer's perception of value, which may differ from competitors. It doesn't necessarily require delivering the same value as competitors, but rather focusing on what the customer perceives as valuable.

The Key to Effectively Using Perceived-Value Pricing Is Always to Deliver