Using the ________ level of the product hierarchy to market its soups,Campbell Soups feature the company name first,then the soup variety on their packaging.
A) item
B) product-type
C) need-family
D) product-family
E) product-line

Question

Quizplus · Accepted Answer

The product-line level of the product hierarchy refers to a group of products within the same category that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, or fall within a given price range. In this case, Campbell Soups is marketing its soup products at the product-line level by featuring its name first and then the soup variety, which helps to establish brand recognition and differentiate its products from other soup brands.

Using the ________ Level of the Product Hierarchy to Market