Most products are established at one of four performance levels: low,average,high,or superior.For example,mountain bikes come in a variety of sizes and physical attributes.When a consumer purchases a mountain bike costing $1,000,she/he expects the bike to perform to specifications and to have a high _________ meeting the promised specifications.
A) features
B) durability
C) conformance quality
D) performance quality
E) reliability

Question

Quizplus · Accepted Answer

Performance quality refers to the degree to which a product meets its promised specifications. In the given scenario, the consumer expects the mountain bike to perform to specifications, which indicates the presence of performance quality. Features refer to additional characteristics of the product, durability refers to the longevity of the product, conformance quality refers to how well the product conforms to established standards, and reliability refers to the consistency of performance over time. While some of these may also be important factors, they are not the best choice in the given scenario.

Most Products Are Established at One of Four Performance Levels