When a regional computer-manufacturing firm began to seek out customers who lived outside of its traditional market boundaries,the firm was employing which of the following new-customer expansion strategies to expand its total market
A) market-penetration strategy
B) new-market segment strategy
C) geographic-expansion strategy
D) product differentiation strategy
E) latent demand strategy

Question

Quizplus · Accepted Answer

The regional computer-manufacturing firm is expanding its customer base by seeking customers outside of its traditional market boundaries, which indicates it is implementing a geographic-expansion strategy to expand its total market.

When a Regional Computer-Manufacturing Firm Began to Seek Out Customers