Because consumers generally fail to recognize when their toothbrushes need to be replaced,many new toothbrushes have a colored set of bristles that fade with wear,signaling the consumer that he or she needs to buy a new toothbrush.This is an example of increasing sales through increasing the frequency of consumption.

Question

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The strategy of using colored bristles that fade with wear to signal the need for a new toothbrush is an example of increasing sales through increasing the frequency of consumption. This is because consumers are more likely to purchase a new toothbrush when they are reminded that it is time to replace their current one.

Because Consumers Generally Fail to Recognize When Their Toothbrushes Need