In general,a company should monitor the following variables when analyzing competitors: ________,share of heart,and share of market.
A) share of demand
B) share of profits
C) share of promotion
D) share of universe
E) share of mind

Question

Quizplus · Accepted Answer

A company should monitor their competitors' share of mind, which is the percentage of consumers who associate their brand with a particular product or service. Share of heart and share of market are also important variables to monitor, but they are not listed as answer choices here. Share of profits, promotion, and universe are not commonly used measures for analyzing competitors. Share of demand could be relevant, but it is not explicitly listed as a choice here.

In General,a Company Should Monitor the Following Variables When Analyzing