All of the following strategies have been suggested as proper for sustaining rapid market growth during the growth stage of the product life cycle EXCEPT ________.
A) improving product quality and adding new product features and improved styling
B) entering into new market segments
C) lowering prices to attract the next layer of price-sensitive buyers
D) shifting from product-awareness advertising to product-preference advertising
E) moving to sue all new entrants into the marketplace

Question

Quizplus · Accepted Answer

Moving to sue all new entrants into the marketplace is not a suggested strategy for sustaining rapid market growth during the growth stage of the product life cycle. Instead, companies typically focus on improving product quality, adding new features and styling, entering new market segments, lowering prices, and shifting from product-awareness advertising to product-preference advertising. Legal action is not a growth strategy and can actually create a negative image for the company.

All of the Following Strategies Have Been Suggested as Proper