According to Seth Godin,marketers can no longer use ________.Instead,marketers should turn to permission marketing as a way to ensure long-term customer relationships and loyalty.
A) task-oriented marketing
B) interruption marketing
C) hard core selling
D) advocacy marketing
E) one-to-one marketing

Question

Quizplus · Accepted Answer

Seth Godin argues that interrupting people with unwanted marketing messages is no longer effective. Instead, he suggests that marketers should focus on permission marketing, which involves building relationships with customers who have given explicit permission to receive marketing messages. This approach is more likely to lead to long-term customer loyalty.

According to Seth Godin,marketers Can No Longer Use ________