The quantity of a marketer's investment in brand building is the critical factor in building brand equity,not necessarily the quality.

Question

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The quality of a marketer's investment in brand building is just as important as the quantity in building strong brand equity. A focus on quality can help ensure that the brand message is consistent, relevant, and resonates with the target audience. Simply investing more money does not guarantee success in building brand equity.

The Quantity of a Marketer's Investment in Brand Building Is