A structured approach to assessing the sources and outcomes of brand equity and the manner in which marketing activities create brand value is called ________.
A) the brand value chain
B) the brand portfolio
C) the brand life cycle
D) brand partitioning
E) brand positioning

Question

Quizplus · Accepted Answer

The structured approach to assessing the sources and outcomes of brand equity and the manner in which marketing activities create brand value is called the brand value chain. The other options mentioned in the question - brand portfolio, brand life cycle, brand partitioning, and brand positioning - all refer to different concepts related to branding but do not describe the structured approach of assessing brand equity and value creation.

A Structured Approach to Assessing the Sources and Outcomes of Brand