________ can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.
A) Mission-driven brand equity
B) Customer-based brand equity
C) Product-driven brand equity
D) Service-driven brand equity
E) Function-based brand equity

Question

Quizplus · Accepted Answer

Customer-based brand equity refers to the differential effect that brand knowledge has on consumer response to the marketing of that brand. It is measured by the extent to which consumers are willing to pay more for a branded product or service compared to an unbranded one, and also by the level of loyalty and advocacy that consumers have towards the brand.

________ Can Be Defined as the Differential Effect That Brand