Regardless of the type of segmentation scheme used,the key is adjusting the marketing program to recognize ________.
A) the level of disposable income earned by the target group
B) customer differences
C) the cost-benefit relationship of narrowing the target market
D) customer similarities
E) saturated markets

Question

Quizplus · Accepted Answer

The key to successful segmentation is recognizing customer differences and adjusting the marketing program accordingly. This allows companies to target specific customer groups with tailored messaging and offerings that resonate with their unique needs and preferences. While factors such as disposable income and cost-benefit considerations may play a role in segmentation, customer differences are the most critical factor in ensuring effective targeting and positioning in the marketplace.

Regardless of the Type of Segmentation Scheme Used,the Key Is