In the ________ method for assessing customer value,customers are asked how costs of using a new product compared to those of using an incumbent.
A) direct survey
B) importance ratings
C) field value-in-use assessment
D) benchmarking
E) conjoint analysis

Question

Quizplus · Accepted Answer

The field value-in-use assessment method involves asking customers about their experience using a new product in comparison to an incumbent product. This includes asking about costs, as well as other factors such as performance and ease of use. Therefore, the best choice in this case would be C.

In the ________ Method for Assessing Customer Value,customers Are Asked