Failure to quantify a customer's results in customer references can be a detriment to the effectiveness of those references.

Question

Quizplus · Accepted Answer

Customer references are important for potential customers to understand how a company's product or service has benefited others in similar situations. However, without quantifiable results, the references can appear vague and less credible, leading to lower effectiveness. It's important to showcase specific metrics or outcomes achieved by the customer to make the reference more compelling.

Failure to Quantify a Customer's Results in Customer References Can