In which of the following plans would we most likely find directions for implementing and addressing daily challenges and opportunities in product features,promotion,merchandising,pricing,sales channels,and service areas
A) the tactical marketing plan
B) the target marketing plan
C) the deployment plan
D) the product-launch plan
E) the product-development plan

Question

Quizplus · Accepted Answer

The tactical marketing plan is focused on the implementation and execution of marketing strategies on a day-to-day basis. It includes directions for addressing challenges and opportunities in various aspects of the marketing mix, including product features, promotion, merchandising, pricing, sales channels, and service areas. Therefore, option A) is the best choice.

In Which of the Following Plans Would We Most Likely