The characteristic of relationship quality that treats the customer as an individual with unique desires and requirements is known as _____.
A) competence
B) trust
C) equity
D) personalization
E) customer oriented

Question

Quizplus · Accepted Answer

Personalization acknowledges and caters to the unique needs and desires of each customer, making them feel valued and important.

The Characteristic of Relationship Quality That Treats the Customer as an Individual