Which of the following is a device that keeps track of the amount of purchasing a consumer has had with a given marketer and once some level is reached, a reward is offered?
A) commitment program
B) customer share program
C) consistency program
D) reward program
E) loyalty program

Question

Quizplus · Accepted Answer

A loyalty program is a device that tracks a consumer's purchasing activity with a marketer and offers rewards when the consumer reaches a certain level of purchasing. Other options such as commitment program, customer share program, consistency program, and reward program do not specifically refer to tracking purchasing behavior and offering rewards based on that behavior.

Which of the Following Is a Device That Keeps Track