Some customers continue to shop at a store just because it is close to their home, not because they especially like that store. This behavior is best described as _____.
A) customer share
B) customer loyalty
C) customer inertia
D) customer apathy
E) customer entropy

Question

Quizplus · Accepted Answer

Customer inertia refers to the tendency of customers to continue shopping at a store simply because it is familiar or convenient, rather than because they have a strong loyalty or preference for that store. This can be due to factors such as habit, geographic proximity, or lack of awareness of alternative options.

Some Customers Continue to Shop at a Store Just Because