Which type of quality is based on consumer perceptions?
A) subjective quality
B) perceived quality
C) underlying quality
D) latent quality
E) secondary quality

Question

Quizplus · Accepted Answer

Perceived quality is based on consumer perceptions and is often influenced by factors such as brand image, marketing messages, and personal experiences with the product. This type of quality may differ from the actual underlying quality of the product.

Which Type of Quality Is Based on Consumer Perceptions