Perceptual attributes are sometimes referred to as _____ because they can easily be evaluated prior to actual purchase.
A) search qualities
B) determinant attributes
C) superordinate qualities
D) subordinate qualities
E) experience qualities

Question

Quizplus · Accepted Answer

Search qualities are characteristics that can be easily evaluated and compared before the purchase decision is made. Perceptual attributes, such as color, size, taste, and smell, fall under the category of search qualities. Customers can assess these attributes by examining the product's packaging, reading product descriptions, or trying samples. Therefore, choice A is the best answer.

Perceptual Attributes Are Sometimes Referred to as _____ Because They