Which of the following refers to the behavior that consumers engage in as they seek information that can be used to satisfy needs?
A) need recognition
B) consumer search behavior
C) alternative evaluation
D) choice
E) post-purchase consumption

Question

Quizplus · Accepted Answer

Consumer search behavior refers to the actions taken by consumers to gather information and evaluate options before making a purchase. Need recognition is the first stage in the consumer decision-making process, alternative evaluation follows after information search and choice is the selection of a product, service or brand from the options available. Post-purchase consumption is the final stage in the decision-making process where the consumer uses the purchased product or service. Therefore, B is the best choice as it specifically relates to the seeking of information to satisfy needs.

Which of the Following Refers to the Behavior That Consumers