Which of the following is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?
A) brand equity
B) brand inertia
C) brand longevity
D) brand preference
E) brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior. Brand equity refers to the value a brand holds in the marketplace, brand inertia refers to the reluctance of consumers to switch to a different brand even if they may want to, brand longevity refers to how long a brand has been in existence, and brand preference refers to a consumer's preference for a particular brand over others.

Which of the Following Is a Deeply Held Commitment to Rebuy