The individual difference variable, susceptibility to interpersonal influence, assesses the individual's need to enhance his or her image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others.

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This statement accurately describes susceptibility to interpersonal influence, which is a commonly studied individual difference variable in consumer behavior research. People with high levels of susceptibility to interpersonal influence are more likely to be influenced by others in their product choices and consumption behaviors, as they are motivated to enhance their image in the eyes of others.

The Individual Difference Variable, Susceptibility to Interpersonal Influence, Assesses the Individual's