What type of study is based on the fact that people with similar demographics tend to live close to one another?
A) cluster analysis
B) grouping analysis
C) geodemographics
D) geographical analytics
E) VALS

Question

Quizplus · Accepted Answer

Geodemographics is a type of study that uses demographic information to understand spatial patterns in a population. It assumes that people with similar demographics tend to live close to one another, and uses this information to analyze consumer behavior, target marketing efforts, and make other business decisions. Cluster analysis and grouping analysis are related methods that group individuals or data points based on similarity, but they do not necessarily consider geographic proximity. Geographical analytics is a broader term that encompasses various methods for analyzing location-based data. VALS (Values, Attitudes, and Lifestyles) is a popular marketing segmentation framework that classifies consumers based on their values and motivations, but it does not explicitly consider geography.

What Type of Study Is Based on the Fact That