Which type of cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use?
A) central cues
B) primary cues
C) peripheral cues
D) imperative cues
E) sentiment cues

Question

Quizplus · Accepted Answer

Central cues refer to information directly related to the product, its features, advantages, and consequences, which help consumers make a rational and informed decision about the product. This information is crucial for consumers to evaluate the product's benefits and drawbacks accurately.

Which Type of Cues Refer Specifically to Information Found in the Message