All of the following are types of involvement EXCEPT _____.
A) product involvement
B) shopping involvement
C) utilitarian involvement
D) situational involvement
E) enduring involvement

Question

Quizplus · Accepted Answer

Utilitarian involvement is not a recognized type of involvement in consumer behavior. The other four choices (product involvement, shopping involvement, situational involvement, and enduring involvement) are all types of involvement commonly studied in consumer behavior research.

All of the Following Are Types of Involvement EXCEPT _____