Which theory describes consumers as addressing a finite set of prioritized needs from physiological, safety and security, belongingness and love, esteem, to self-actualization?
A) Skinners' classical conditioning
B) Maslow's hierarchy of needs
C) Operant conditioning
D) Utilitarian/Hedonic theory of needs
E) Equity theory

Question

Quizplus · Accepted Answer

Maslow's hierarchy of needs describes consumers addressing a finite set of prioritized needs from physiological, safety and security, belongingness and love, esteem, to self-actualization. Skinner's classical conditioning and operant conditioning theories are related to learning and behavior. Utilitarian/Hedonic theory of needs is related to the motivation behind consumer purchasing decisions. Equity theory is related to fairness and justice in relationships.

Which Theory Describes Consumers as Addressing a Finite Set of Prioritized