All of the following statements regarding message receiver characteristics are true EXCEPT _____.
A) Intelligent, well-educated consumers are more likely to accurately comprehend a message than are less-intelligent or less-educated consumers.
B) Highly involved consumers tend to pay more attention to messages and exert more effort in comprehending messages.
C) Consumers tend to like the familiar, but high levels of familiarity may actually reduce comprehension.
D) Left-brain dominant consumers tend to be visual processors and favor images for communication.
E) Expectations can impact comprehension.

Question

Quizplus · Accepted Answer

The statement about left-brain dominant consumers and their preference for visual processing and images for communication is not necessarily true or universally applicable to all individuals with left-brain dominance. The other statements are generally true about message receiver characteristics.

All of the Following Statements Regarding Message Receiver Characteristics Are