_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning.
A) Attention
B) Exposure
C) Comprehension
D) Elaboration
E) Sensation

Question

Quizplus · Accepted Answer

Comprehension refers to the process of interpreting or understanding a stimulus to assign meaning to it. Attention refers to the initial stage of processing where the consumer focuses on the stimulus, exposure refers to the degree to which a stimulus is encountered or experienced, elaboration refers to the extent to which a consumer thinks about the information presented, and sensation refers to the physical experience of a stimulus and how it is detected by the five senses.

_____ Refers to the Interpretation or Understanding That a Consumer