The first step in the perceptual process is called _____ and refers to process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.
A) attention
B) exposure
C) comprehension
D) learning
E) retention

Question

Quizplus · Accepted Answer

The first step in the perceptual process is exposure, which is the process of bringing a stimulus within proximity of a consumer's senses. Attention, comprehension, learning, and retention come later in the perceptual process.

The First Step in the Perceptual Process Is Called _____