Subliminal stimuli are below the cognitive threshold of perception.
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Q1: Perception refers to a change in behavior
Q2: Comprehension refers to a consumer's awareness and
Q18: The first stage of the perceptual process
Q19: Cognition refers to the process by which
Q21: With reactive learning, consumers simply sense and
Q23: Voluntary memory occurs when a person is
Q24: Hans searched the Internet, talked to friends,
Q25: The mere exposure effect has the greatest
Q26: Subliminal processing refers to the way in
Q27: The JMD (just meaningful difference) represents how
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