Two factors should be considered when trying to understand how important serving customers well should be to any given organization. The first factor is the competitiveness of the marketing environment, and the second is the _____.
A) price charged for the product or service
B) income level of customers
C) social impact
D) dependency of the marketer on repeat business
E) objectives of the marketer

Question

Quizplus · Accepted Answer

The competitiveness of the marketing environment is one factor that affects the importance of serving customers well, but the second factor is the dependency of the organization on repeat business. This means that if an organization relies heavily on repeat business, then serving customers well becomes even more important to maintain customer loyalty and retention. Factors such as price, income, social impact, and objectives of the marketer may also be important, but they are not the most relevant factors when it comes to understanding the importance of serving customers well.

Two Factors Should Be Considered When Trying to Understand How