The unauthorized use of an event without the permission of the event owner is known as:
A) ambush marketing.
B) event marketing.
C) event infiltration.
D) piracy.

Question

Quizplus · Accepted Answer

Ambush marketing is the practice of using an event without the permission of the event owner to promote a brand or product. It is also known as "guerrilla marketing" or "ambush advertising." This tactic is often used by companies to capitalize on the publicity and excitement surrounding a major event without actually being an official sponsor.

The Unauthorized Use of an Event Without the Permission of the Event