Which of the following is not a major factor in determining which media vehicles will be used for an advertising campaign?
A) Placement of reciprocal ads
B) The availability of the media in a given market
C) The product or service itself
D) Media habits of the intended audience

Question

Quizplus · Accepted Answer

Placement of reciprocal ads is not a major factor in determining which media vehicles will be used for an advertising campaign. The other three options are important considerations when selecting media for an advertising campaign.

Which of the Following Is Not a Major Factor in Determining